TikTok is giving reators a new way to generate money. When top artists’ videos show alongside certain commercials, the firm hopes to start sharing a part of the money with them. The scheme is similar to how YouTube pays out producers, and it might lead to larger payouts from the platform, which has yet to establish a viable revenue stream for creators.
The new TikTok Pulse programme allows advertisers to target “the top 4% of all TikTok videos,” according to a blog post published today by the firm. When their videos are included, creators and publishers with at least 100,000 followers are eligible for a part of the earnings.
Sandie Hawkins, TikTok’s GM of North America global business solutions, told The Verge that TikTok will share 50 percent of ad revenue from Pulse with approved creators. That’s similar to what YouTube provides producers, who are said to get a 55 percent cut of ad revenue. TikTok’s Pulse, according to Hawkins, will premiere in the United States in June, with additional markets following later this fall.